Fans took a photo in front of a backdrop and filled in custom forms with their name, how many games they attended and their hometown. USAA created a photo op for the Navy vs Air Force football game celebrating the fans and superfans.

This ties in a few technologies to get an output photo that is visually stunning and highly sharable. Fans took their photo and the background was automatically removed and replaced with a moving background specific to their Hoka Type as well as a blur to give the illusion of movement.īy using SceneSwap, Hoka was able to transport fans and give them a cool and unique photo experience. Hoka created an international campaign where fans took a quiz to decide their “Hoka Type” and then allowed them to take a unique photo. We compiled 5 of the most creative photo activation ideas to help you get out of that creative block. Regardless, coming up with creative ideas is a little more difficult than just adding a photo backdrop or adding new technology. Implementing some technology into your photo activations can make for photo-ops that would be impossible otherwise. Adding a photo element to your activation is a great way to increase engagement and create user-generated content.

Digital activations ideas